1. Competitor Analysis
With thorough analysis of competitors, identified the content gap and rectified it with rich content.
2. Content Optimization
Optimized content to improve rankings and optimized H1, H2 tags with keywords
3. Title and meta data creation
Created unique page titles and meta tags for each landing page
Site Audit involved Identifying and fixing :
- 404 error pages
- empty and duplicate meta descriptions
- excessively long URLs
Page audit done to improve:
- Web page load speed
- Achieved a Google Page Speed score of 87 points on desktop and 80 points on mobile.
1. Quality backlink creation
Created quality links through business listing, social bookmarking, article, directory & classified submission, blog commenting, guest posts , etc.
2. GMB profile creation
Built a Google my Business profile that is specific to the location and includes business address, contact number, timings and customer reviews