About our Client
Specialized Testing Services (STS) is one of the best Food & Agricultural products testing laboratory based in Coimbatore deploying a comprehensive range of state-of-the-art analytical techniques in order to support its clients’ increasingly stringent quality and safety standards.
Situation
Being an ISO 9001 certified organization, STS Lab aims on expanding its business with the aid of digital marketing strategies.
Challenges
Strategy
STS lab offers exceptional testing and analysis services and wanted to increase their online visibility towards audience who can benefit from their services. To help with this, Webnox formulated SEO strategy that can be broken down into 3 parts.
With thorough analysis of competitors, identified the content gap and rectified it with rich content.
2. Content Optimization
Optimized content to improve rankings and optimized H1, H2 tags with keywords
3. Title and meta data creation
Created unique page titles and meta tags for each landing page
Site Audit involved Identifying and fixing :
- 404 error pages
- empty and duplicate meta descriptions
- excessively long URLs
Page audit done to improve:
- Web page load speed
- Achieved a Google Page Speed score of 87 points on desktop and 80 points on mobile.
1. Quality backlink creation
Created quality links through business listing, social bookmarking, article, directory & classified submission, blog commenting, guest posts , etc.
2. GMB profile creation
Built a Google my Business profile that is specific to the location and includes business address, contact number, timings and customer reviews
Key Outcomes
28.4%
increase in visits, year on year
5.7
page views per visit
70%
of all business leads now generated via their websites
50%
increase in lead generation with targeted vertical markets
Activities carried out
Results
50%
INCREASE IN LOCAL RANKINGS
30%
INCREASE IN SERVICE PAGE RANKINGS
40%
INCREASE IN CONVERSIONS
80%
INCREASE IN WEBSITE VISITORS
| KEYWORDS | After SEO | Before SEO |
|---|---|---|
| http://www.carlstahlcraftsman.com/ | Google.co.in | Google.co.in |
| Xy Cranes1 | 1 | 7 |
| Semi Goliath Cranes | 1 | 23 |
| Crane Kits Manufacturers | 2 | 45 |
| Electric Chain Hoists | 5 | 119 |
| Chain Hoists | 5 | No |
Business Impacts
