Oscar Case Study

The Client

Oscar Express is a renowned courier company situated in Coimbatore. They specialize in delivering customized logistics and shipping services to clients all around the world. Oscar started with a single branch and now has expanded to 6 branches, establishing a strong presence in the industry and they have a strong agreements with well-known courier brands such as DHL, Fed Ex, and UPS, ensuring that shipments are delivered efficiently and safely to any destination worldwide.

The Objectives

In a world where convenience is essential, Oscar Express intended to establish itself as the go-to international courier service provider. In 2017, they collaborated with us to achieve the following goals.

  • To increase organic sessions by 100%.
  • To improve keyword ranks to secure top positions on Google Search Results.
  • To increase brand visibility and to get new international enquiries.

The Challenges

Operating in an extremely competitive logistics market, Oscar Express had the problem of ranking for highly competitive keywords such as “International Courier Service” and “Courier to USA” while competing with global logistics giants. The goal was to increase the number of visitors to the website and their share of the worldwide courier market.

The Solution

To address these difficulties, we built a thorough SEO approach that included on-page and off-page optimization. The following measures were taken:

  1. Comprehensive Keyword Analysis
  • We conducted a thorough examination of popular logistics and international shipping keywords. 
  • A thorough gap analysis was conducted to find keywords that competitors were overlooking, allowing us to target new regions for traffic growth.
  • Head keywords with significant search volume were prioritized along with torso keywords to capture a broader audience.
  1. Optimizing On-Page Content
  • The content was thoroughly optimized to ensure its relevance to both consumers and search engines.
  • We strengthened meta titles and descriptions by adding compelling CTAs, discounts, and service characteristics such as “hassle-free pick up” and “door-to-door delivery.”
  • Oscar Express generated informative, user-focused material to demonstrate its unique offerings and collaborations with global courier giants.
  1. Implementing Schema Markup
    • To enhance SERP visibility, we developed the FAQ schema, which addressed user queries directly in search results, resulting in higher click-through rates (CTR).
    • Product schema was implemented to display information such as delivery alternatives and partner couriers, increasing both visibility and conversions.
  2. Content Creation for Featured Snippets
    • Optimized content for highlighted snippets in list and table formats to get top Google rankings.
    • We created dynamic price tables to demonstrate competitive courier rates and secured featured snippet spots for relevant keywords.
  3. Off-Page Optimization & Backlinking
    • We ran a comprehensive off-page SEO effort, focussing on obtaining high-quality backlinks from relevant, high-authority domains in the logistics and shipping industries.
    • We also sought to form alliances and gain backlinks from well-known courier and logistics brand websites.
  4. Contextual Link Building
    • To increase page authority, we strategically placed internal links on high-traffic pages, allowing readers to easily access relevant material.
    • Footer links were used to direct visitors to essential service categories, which improved site navigation and session duration.

The Result

  • Our personalized SEO approach resulted in a huge improvement in Oscar Express’s online visibility, with outstanding growth in several key performance indicators
  • Organic sessions increased by 100% compared to the prior quarter.
  • There has been an 80% increase in the number of terms ranking on the first page of Google search results.
  • The ranking of head and torso keywords connected to international courier services has improved by 97%.
  • The number of organic users who visited the website increased by 90%.
  • Secured many highlighted snippets for competitive logistics keywords.

Key Takeaways

Through a detailed SEO strategy that involved comprehensive keyword analysis, strategic content optimization, and a focused off-page SEO campaign, we successfully positioned Oscar Express as one of the leading international courier services in Coimbatore. This resulted in a massive boost in web traffic and improved brand visibility, setting them apart from competitors in the logistics space.

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Our Solution

We achieved top #5 ranking positions for target keywords

KEYWORDS Before SEO After SEO
https://oscarexpress.in/ Google.co.in Google.co.in
worldwide courier services in coimbatore 20 2
international courier services in coimbatore 40 1
international courier service from USA to India 47 3
best international courier service from Singapore to India 103 1
international delivery service to India from Germany 28 1

RESULTS

Oscar express SEO case study