The Client

Onroadz Car Rental is a leading self-drive car rental firm that began in Coimbatore and has now grown to tier-one and local cities around South India. The company provides a wide selection of car rental services that are both economical and flexible for consumers.Onroadz Car Rental started with a single branch in Coimbatore and has now expanded to more than 10 branches across South India, offering flexible and affordable self-drive car rental services. As a fast-expanding company, Onroadz approached us with the goal of strengthening their digital presence and driving organic traffic to its website.

The Objectives

The primary objective was to increase organic search traffic to over 17,000 visits by optimizing the Onroadz website and implementing focused digital marketing initiatives. We hoped to achieve top ranks for competitive keywords within four months. Their other objectives were,

• To Increase sponsored traffic by 35 percent.
• To Create 2-5 enquiries per minute from potential consumers.
• To Expand the brand’s visibility throughout South India.

The Challenges

Our team faced several challenges when adopting these strategies:

• The car rental sector is fiercely competitive, particularly for local searches in places like as Chennai, Coimbatore, and Trichy.
• Lead Conversions: Increasing the quantity of qualifying leads and converting website visitors into paying clients was a significant challenge.
• Keyword Difficulty: Targeting and ranking for competitive keywords such as “self-drive cars in Chennai” and “self-drive rental car in Trichy” necessitated extensive study and clever on- and off-page optimizations.

The Solution

To address these challenges, our team laid out a comprehensive strategy that included:

1. Professional Website Design & Content Optimization

We updated the Onroadz website with a slick, user-friendly design. In addition, we optimised the material for high-ranking, relevant keywords, ensuring that it corresponded with the brand’s objectives.

2. Targeted Keyword Research

Our SEO specialists carried out extensive keyword research to uncover high-volume, competitive keywords like “self-drive cars in Coimbatore for low rent” and “luxury self-drive cars in Chennai.”

3. On-Page Optimization

We methodically optimized on-page features such as title tags, meta descriptions, header tags, and picture alt texts using the primary and secondary keywords we chose. This improved the site’s relevance and ranking potential.

4. High-Quality Backlink Strategy

Our team concentrated on creating authoritative and relevant backlinks to improve and search engine rankings. We worked with industry-relevant websites, directories, and forums to develop powerful link-building strategies.

5. Continuous Customer Support

We maintained excellent customer support throughout the process, ensuring that the client was informed and involved at every step.

The Result

The combined efforts of our SEO team and digital marketing strategies yielded impressive results for Onroadz:

• 17K+ Organic Search Traffic: We successfully increased organic traffic to over 17,000 visitors within the targeted time frame.
• Top 5 Keyword Rankings: Onroadz achieved top rankings for critical keywords, such as:
  • Self-drive cars in Coimbatore for low rent: From position #29 to #1
  • Self-drive rental cars in Trichy: From position #36 to #1
  • Self-drive cars in Madurai: From position #18 to #1
  • Luxury self-drive cars in Chennai: From position #331 to #1
• 35% Increase in Branded Traffic: The brand experienced a 35% growth in traffic driven by branded keywords.
• 90% Increase in Website Visitors: Visitor numbers skyrocketed, increasing by 90%, further driving inquiries and customer engagement.
• 2-5 Inquiries Per Minute: Through our strategic SEO optimization of the website, Onroadz started receiving up to 5 inquiries per minute, reflecting a dramatic rise in lead generation.

We achieved top #5 ranking positions for target keywords