The Client

Native Indian Organics in Coimbatore, founded in 2016 is India’s leading online retailer of organic fertilizers, organic seeds, gardening supplies. Native Indian Organics specializes in pest control treatments, biofertilizers, organic fertilizers and a wide variety of organic seeds, services home gardeners throughout India. With a focus on sustainability and quality, the company has established a renowned name among gardening lovers by providing eco friendly and sustainable bags and countrywide delivery to make organic gardening accessible to everyone.

The Objectives

Native Indian Organics aimed to:

• Increase Organic Traffic and Clicks: Improve their website’s search engine exposure to attract more targeted visitors
• Improve Keyword Rankings: Achieve the top spot for high-intent keywords linked to organic fertilizers, seeds, and gardening supplies
• Increase ROI: Maximise profits by turning more traffic into sales with optimized SEO methods.
• Expand Market Reach: Strengthen their online presence to reach a broader audience across India.

The Challenges

Native Indian Organics faced several challenges in a competitive online market:

• Highly Competitive Keywords: Struggling to rank for generic and highly popular keywords in the organic gardening niche.
• Visibility: Increasing visibility for all the places around India
• Diverse Product Range: Effectively marketing a wide range of products, including fertilizers, seeds, grow bags, and gardening tools.
• Maintaining Affordability: To attract cost-conscious customers, offer high-quality products at competitive prices.

Our Approach

To address these challenges and achieve the client’s objectives, we implemented a comprehensive SEO strategy encompassing the following components:

1. Keyword Optimization and Content Strategy

• Comprehensive Keyword Research: Identified high-intent keywords related to Native Indian Organics’ products, to target people around India 
• On-Page SEO: Targeted keywords were used to optimize product pages, category pages, and blog content, improving relevance and searchability.
• Content Creation: Created educational and entertaining content, such as blog articles, tutorials, and FAQs, to answer common gardening questions and increase user engagement.

2. Technical SEO Enhancements

• Site Speed Optimization: Improved website loading times to enhance user experience and comply with Core Web Vitals standards.
• Mobile Responsiveness: Ensured the website was fully optimized for mobile devices, catering to the growing number of mobile users.
• Structured Data Implementation: Added structured data markup to improve search engine understanding and enhance rich snippets visibility.

3. Link Building Campaign

• Quality Backlinks: Acquired high-quality backlinks from authoritative gardening blogs, organic farming websites, and local directories to enhance domain authority.
• Guest Posting: Published guest articles on reputable platforms to drive referral traffic and build brand credibility.
• Social Media Integration: Leveraged social media channels to promote content and attract natural backlinks.

4. User Experience (UX) Improvements

• • Intuitive Navigation: Streamlined website navigation to make it easier for users to find products and information.
  • Enhanced Product Pages: Enhanced product descriptions, images, and reviews to enhance conversion rates.
  • Secure Payment and Fast Delivery: Highlighted secure payment options and reliable delivery services to build customer trust.

Results Achieved

Our strategic SEO efforts led to significant improvements in Native Indian Organics’ online presence and business performance:

• Increased Organic Traffic: Within six months, organic search traffic increased by 100%, bringing in more potential clients to the site.
• Enhanced Keyword Rankings: Secured the top three rankings for 15 high-intent keywords, including “organic seeds online India”, “native vegetable seeds online India,” and “buy medicinal plant seeds online India.”
• Improved Sales and ROI: Online sales increased by 200% as a result of improved search exposure and increased website traffic.
• Expanded Market Reach: Successfully penetrated the brand and product awareness across India, supported by strong and strategical SEO methods.
• Strengthened Domain Authority: Increased domain authority by 10 points through effective link-building and content marketing.

We achieved top #5 ranking positions for target keywords