The Client

Ganga Hospital, established in 1978 in Coimbatore by DR.JG Shanmuganathan and Mrs. Kanakavalli Shanmuganathan, began as a small healthcare hospital with only two operating theatres and 17 beds in Ramnagar, Coimbatore. Over the years, the hospital has grown into a speciality center for plastic surgery an orthopedics. By 2020, the hospital expanded to 650 beds and 28 operating theatres, becoming one of the largest speciality centers in South Asia. In 2022, it treated more than 2,15,574 outpatients and performed 28,396 procedures.

The Objectives

Ganga Hospital aimed to:

• To increase organic search visibility and traffic.
• Improve rankings for high-intent, competitive medical keywords.
• To make its digital presence strong to get enquiries from local, national, and international customers.
• To establish itself as a top-ranking website for various medical services, including plastic surgery, orthopaedics and oncology.

The SEO challenges faced by Ganga Hospital included:

• Competing against other leading healthcare providers in the highly competitive medical sector.
• Ranking for specialized keywords in a niche industry.
• Improving local SEO rankings and gaining visibility in search results for critical services.
• Capturing international patients through online visibility

Our Approach

To address these challenges, we implemented a multi-tiered SEO strategy focusing on content optimization, technical SEO, and link-building.

1. Content Optimization
   We revamped the website content to emphasize high-traffic, patient-centric keywords while maintaining Ganga Hospital’s reputation for clinical expertise. Each specialty was clearly outlined with separate landing pages optimized for search intent.

• Created targeted content for local keywords such as “Best Brachial Plexus Hospital In India,” “medical tourism  orthopedic hospital in India,” and “Plastic Surgery Medical Tourism in India.”
• Implemented medical SEO best practices to improve the user experience, engagement, and search visibility.

2. Technical SEO and Mobile Performance
   We prioritized optimizing the hospital’s mobile site speed, improving Core Web Vitals, and addressing leftover scripts that were slowing the site down.

• Focused on structured data and schema markup to enhance the hospital’s visibility in medical search results.
• Optimized the mobile site to meet Google’s mobile-first indexing requirements.

3. Local SEO
   To enhance local visibility, we launched a robust Google My Business (GMB) campaign. This improved the hospital’s performance in local pack searches and helped in attracting international patients.

• We optimized Google my business listings, highlighting services, patient reviews, and medical specialties to increase local footfall and online engagement.

4. Link Building and Authority Development
   We built a strong backlink profile for Ganga Hospital, focusing on authoritative medical, healthcare, and local domains.

• Secured high-quality backlinks from medical directories, healthcare blogs, and authoritative industry publications.

Results Achieved

Our comprehensive SEO efforts resulted in significant improvements across key metrics:

• Increased Keyword Rankings: Ganga Hospital now holds page #1 rankings for multiple competitive keywords including “medical tourism  orthopedic hospital in India” (rank 1), “Orthopedic hospital in coimbatore” (rank 1), and “plastic surgery in coimbatore” (rank 1).
• Increased Organic Traffic: The hospital’s organic traffic surged, attracting more outpatients and international patients searching for specialized care.
• Higher Local and International Visibility: The Google My Business optimization resulted in a higher click-through rate for both local and international patients seeking medical consultations.
• Mobile Site Speed: Enhanced mobile speed and user experience improved both local and international rankings.

We achieved top #5 ranking positions for target keywords