Campaign Optimization
Framework

Turn Google Ads Clicks into Quality Travel Enquiries

Webnox focused on improving how the campaign attracted, filtered, and converted travel enquiries across Bangalore and Mysore. The campaign was built around Search Ads, lead generation, and customer actions like forms, calls, and WhatsApp enquiries.

Search Campaign Audit

We reviewed the existing Google Ads setup to identify weak campaign structure, broad ad groups, irrelevant traffic, and budget wastage.

  • Campaign Structure Review
  • Search Intent Review
  • Budget Waste Analysis
  • Lead Action Review

Keyword Intent Mapping

We focused the campaign on people searching for travel services, tour packages, customized trips, and safe transport options instead of broad travel related searches.

Ad Copy Testing

We tested multiple ad variations, including 4 ad copies, 15 headlines, and 17 descriptions, to improve relevance and enquiry intent.

Lead Action Setup

The campaign was optimized for form submissions, phone calls, WhatsApp clicks, and email enquiries so users could contact the client through their preferred channel.

Budget Optimization

With ₹45,173 in total ad spend across 2 months, Webnox focused budget toward high intent travel searches from Bangalore and Mysore.

ecommerce marketing

Results

With a focused Google Ads strategy and optimized campaign structure, Webnox helped the travel business move from inconsistent enquiries to a stronger lead generation flow within 2 months.

  • The campaign generated a minimum of 10 quality travel enquiries per day, compared to only 2–3 enquiries per day before optimization.

  • With a total ad spend of ₹45,173, the campaign focused on high intent users from Bangalore and Mysore who were actively searching for travel services and tour packages.
  • Enquiries improved across multiple lead channels, including forms, calls, WhatsApp and email, helping the client receive more genuine travel leads for domestic, international, honeymoon, family and customized packages.

Before Webnox

  • Google Ads campaigns were generating only 2–3 travel enquiries per day.

  • Campaigns lacked a clear structure, with broad ad groups and low intent traffic.
  • Budget was being spent on irrelevant keywords and low performing search terms.
  • Ad copies were not strongly aligned with travel package, destination, and booking intent.
  • Many enquiries came from users with low purchase intent, affecting lead quality.
  • The client struggled to compete against established travel agencies bidding on popular tour package keywords.

After Webnox

  • Daily enquiries increased to a minimum of 10 quality travel leads per day.
  • Google Ads campaigns were restructured around lead generation and high intent travel searches.
  • Budget was focused on Bangalore and Mysore users actively looking for travel services.
  • Ad copy testing improved campaign relevance with 4 ad copies, 15 headlines, and 17 descriptions tested.
  • Lead actions were improved across forms, phone calls, WhatsApp, and email enquiries.
  • The client built a stronger paid search system for domestic, international, honeymoon, family, and customized tour package enquiries.

Execution by Webnox

Webnox worked on the campaign from planning to optimization, covering strategy, ad copy, campaign setup, and performance improvement.

Automation and Lead Support

Campaign strategy planning

Automation and Lead Support

Search campaign setup and refinement

Automation and Lead Support

Ad group restructuring

Automation and Lead Support

Ad copywriting and testing

Automation and Lead Support

Responsive Search Ads setup

Automation and Lead Support

Call action setup

Automation and Lead Support

WhatsApp enquiry action planning

Automation and Lead Support

Lead generation optimization